Choose a traditional media organization (PR firm, news organization, ad agency, etc.). What has this organization’s response been to the changing media landscape? Do some research, and if possible (STRONGLY recommended), interview somebody from that organization, and ask them what lessons they have learned as they work to adapt. What kinds of opportunities did they take…or miss…. to grow audience or build new revenue? What specific challenges did they face? This does not have to be comprehensive, but will hopefully get you thinking. Due next class and be prepared to discuss.
Email this to me as a Word Doc. Please feel free, and indeed you are encouraged, to embed links as relevant.