Check out Robert Kohler’s blog post on the event led by University of Memphis journalism professor Darrin Devault. As he writes:
With the internet and social media, it never has been easier to call attention to your business. In times of Facebook, Twitter, Instagram, Youtube, Tumblr, Linkedin, and so on, there is a multitude of possibilities to reach a large audience, or to reach your specific target audience. Using these digital platforms enables you to get in touch and interact with your customers easily, to build your own network, and to communicate with your stakeholders continuously.
Nevertheless, as social media news feeds are more and more overfilled, their users often saturated with information. If you want to fully utilize the benefits of social media, you have to know how these platforms work and how people use them. Professional communication with your customers requires strategic action plans.
Be sure to check out the full post.