For next week, please:
STARTUP CASE STUDY: Choose an innovative media-related startup you admire or find interesting. As you did last week, do a little research on them, check out their website, social media presence, etc. and write up what you learned. What have they done well? What kinds of attitudes or techniques might you adopt from them? What problem do they solve? Think like a business person as well as an audience member – where is their revenue coming from? What is their content strategy (assuming they have one)? Their marketing strategy? Send this to me in a Word document, and be prepared to talk about it in class. I will post good ones on the blog.
Read: E. Schein Organizational Culture and Leadership Chapter 1 and 2 and 13 on UM Drive
Clayton Christensen Innovator’s Dilemma Introduction and Chapter 2 of the Innovator’s Solution On UM Drive
Kets de Vries in Leadership Mystique Chapter 7 The Rot at the Top & Chapter 8 Achieving personal and organizational change on UM Drive
In a comment on this blog post, answer the following questions:
Describe, briefly, one reason organizational change is challenging.
Describe one other thing you find interesting or relevant from readings or lecture.