For next week:
Case study. Choose a traditional media organization (PR firm, news organization, ad agency, music label, Hollywood studio etc.). What has this organization’s response been to the changing media landscape? Do some research online, and if possible, interview somebody from that organization, and ask them what lessons they have learned as they work to adapt. What kinds of opportunities did they take…or miss…. to grow audience or build new revenue? What specific challenges did they face? This does not have to be a comprehensive, extremely long thing, but will hopefully get you thinking about some of the opportunities disruption has brought to existing media orgs. Please write up what you found and submit it to me via email in a Word doc and bring a copy to class. I will post good ones on the class blog so that you can share with others what you have learned, so write clearly and include links. There is lots of good stuff in the trade press about how organizations have responded to change. Nieman Lab even has an encyclopedia that might be of use to you…not sure how often they update it, but has lots of good info.
Remember, choose an organization YOU are interested in. Doing this kind of exercise is good for your career 🙂
Read: Jarvis, What Would Google Do? book “New Publicness” and “New Society” sections and respond with comment here.