Monthly Archives: January 2014

Reminders from Class 1/30

For next week:

Case study.  Choose a traditional media organization (PR firm, news organization, ad agency, music label, Hollywood studio etc.). What has this organization’s response been to the changing media landscape? Do some research online, and if possible, interview somebody from that organization, and ask them what lessons they have learned as they work to adapt.  What kinds of opportunities did they take…or miss…. to grow audience or build new revenue? What specific challenges did they face? This does not have to be a comprehensive, extremely long thing, but will hopefully get you thinking about some of the opportunities disruption has brought to existing media orgs.  Please write up what you found and submit it to me via email in a Word doc and bring a copy to class. I will post good ones on the class blog so that you can share with others what you have learned, so write clearly and include links. There is lots of good stuff in the trade press about how organizations have responded to change. Nieman Lab even has an encyclopedia that might be of use to you…not sure how often they update it, but has lots of good info. 

 Remember, choose an organization YOU are interested in. Doing this kind of exercise is good for your career 🙂 

Read:  Jarvis, What Would Google Do? book “New Publicness” and “New Society” sections and respond with comment here.

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Readings Response Week 3

Read:  Jarvis, What Would Google Do? book “New Publicness” and “New Society” sections

Easy question for this week since you are working on case studies. Just tell me one thing you found interesting or relevant about the readings for this week.

 

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Questions About Readings Week Two 1/23

As noted in the syllabus, readings for this week are as follows:

Read: Briggs Chapter 1

How to get startup ideas by Paul Graham 

Why We Need the New News Environment to be Chaotic by Clay Shirky 

Jarvis, What Would Google Do? book: Read intro and first two sections “New Relationship” and “New Architecture”

Please answer the following questions in a comment on this post before our next class:

1. As succinctly as you can, what is your key takeaway from Paul Graham’s piece on how to get startup ideas?

2. What do you think about Clay Shirky’s argument about the new news environment? Do you agree?

3. Name one other thing in the readings for the week that you found interesting or relevant to you.

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Class 1/16 Reminders

For next week:

Read:

Tow Center Report on Post-Industrial Journalism: http://towcenter.org/research/post-industrial-journalism/

Why Journalists Are Becoming Entrepreneurs http://www.linkedin.com/today/post/article/20131113184643-6114706-why-journalists-are-becoming-entrepreneurs

Do before next class: Watch Page One movie. This is a tale of disruption in one news organization (New York Times) but some of the lessons apply beyond journalism. You should write down at least one concrete observation you made about disruption from the film. It’s already getting  a little bit dated, but the major themes are still relevant. The film is available on Netflix and we have some copies you can check out from the journalism office in room 300. Try Googling it, too, as there may be other ways to watch it online.

Respond to questions about the readings and film here in a comment on this post. You do NOT have to be a contributor to the blog in order to do this, but I will be setting you all up as contributors eventually: https://jpreneur.wordpress.com/2014/01/17/response-to-readings-week-one/

Start thinking. What is your best media business idea? Hint: Think about a problem you could solve or a pain you could cure.

Join class Facebook group: https://www.facebook.com/groups/138719566294582/

If you did not have a Twitter handle on your card, set up an account and send it to me. Please do upload a photo/avatar of some kind so that we aren’t all staring at generic egg-like thingies, and fill out the bio section. Here is how to find me: https://twitter.com/Brizzyc. This is a helpful guide to Twitter with some basics for those new to it, and I can also do a brief intro to it: http://mashable.com/guidebook/twitter/

Use the hashtag #jpreneur on Twitter at least once to reflect on the film and/or share a link relevant to journalism entrepreneurship.

 Class blog set up – I will be sending you an invite to be a contributor to the class blog. Stay tuned.

Send me brief bio of yourself for the class blog. Just tell a little bit about yourself so we can make a little roster. Mine’s a bit too long, but e.g. http://changingnewsroom.wordpress.com/about-me/

 
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Response to Readings Week One

Please respond to the following questions in a comment on this post. Length is not as important as THOUGHTFULNESS.  This week’s questions are pretty easy – mostly just asking you to reflect on what you have read or heard thus far.

1)Describe, briefly, one key takeaway you got from the Tow Center report on Post Industrial Journalism. What did you find most interesting or most important? Yes, you can skim over the report. Be sure you are not just repeating one of your classmate’s takeaways (incentive to post early). Hint: Here’s a list of my own takeaways, if that gives you any ideas. Be specific.

2)This is a review question, so if were paying attention in class, it should be pretty easy. Of course, you can use the readings too. Name one way in which media has been disrupted by technology…e.g. how did Google disrupt the New York Times? How did Apple disrupt the music industry? Be specific.

3)After watching Page One, describe one way in which The New York Times has faced either negative consequences OR opportunity from disruption.

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Welcome to Spring 2014!

Get ready for big things.

Class Motto:   “Proceed Until Apprehended” 

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